4 simple lessons on improving customer experiences (from product design)

I’ve worked as a product designer for many years before going freelance and settling on the niche of female service-based providers. Although you’re the one providing the services whereas a designer creates the product experience, there are still plenty of lessons and parallels between the two. That’s because principles surrounding customer experiences affect both.

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Scaling up your company through business automation and organization with Stephanie Blake

Today we’re talking with Stephanie Blake on, you guessed it, all things business automation and organization. Stephanie is the founder of The Blake Collective, where she helps entrepreneurs automate and organize their businesses. She also founded Biz Babe Collective, a membership, directory, and community for female service-based business owners. It’s a lovely community where you can collaborate and learn from other women through educational workshops or virtual coworking sessions.

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How to make an impact as a small business?

As long as I can remember, I always envisioned working for myself and running my own businesses. For a long time, I struggled to conceptualize the idea that if my company were ever to become successful and high in-demand, I’d have to give up doing what I love – designing – to manage the business and future employees instead. Because that’s what you have to do to run a successful business, right?

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What in the world does brand storytelling mean?

Storytelling is quite a popular term nowadays. But what does it mean? When it comes to brand storytelling, such as using storytelling in marketing, it refers to the company using a narrative to connect the company with its customers and audiences. Basically, it’s when a company uses its values and mission in a story-like fashion to connect with its like-minded customers.

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3 influential website mistakes with adverse business effects

I wanted to share my insights on the three most significant websites mistakes I see way too often. I kept this list short to give me more time to discuss these website mistakes in greater detail. When these three website mistakes aren’t addressed or left neglected altogether, they can seriously harm the performance of your website. Naturally, underperforming websites negatively affect your business. I’ve gathered these three website mistakes to help you avoid them so that you can keep your business growing and evolving.

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7 fantastic books for strategic business growth

Today I’ve gathered a list of 7 different books I’ve read in the last year and a half that I think all small business owners and entrepreneurs should read. I’ve specifically selected these books for strategic business growth in mind so that they can be helpful to anyone trying to grow their ventures. These books cover a variety of different topics that will make you think about running your business differently in order to grow it more effectively. 

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How to make your brand sound like a human?

The other day, I watched a wonderful talk from Anna Pickard, who is Slack’s Director of Brand Communications. The talk is called “How to make brands sound human?” It was amazing and insightful, so go check it out if you have the time. Even though she’s focused on the tone and voice of brands, I think her points make a lot of sense to branding overall. All in all, she has amazing insight on branding.

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