What makes a designer a professional?

When it comes to business assets and investments, such as websites and the like, there are things which many people don’t realize. That’s what makes professionals. The things that make a website, a social media campaign, or a webinar profitable is ingrained in the professional’s mind. We have years of experience, we know what you don’t because of it.

I’m not writing this post to brag. I want to show you, hell, even prove to you, how I think about websites. I want to give you a glimpse into what goes inside my head as I work with my clients that allows me to turn my clients’ sites into profitable, highly-converting business assets.

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2 design fundamentals that have a huge business impact

Little things can quickly add up over time to either hurt or improve a visitor’s experience on your website. Why do small changes, lead to significant business differences? One minor issue here and there isn’t going to significantly affect the conversion rates, per se. But, a few of them will quickly add up and change the overall experience on your website. What kind of small changes are we talking about? What sort of huge business impact can they have?

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How to write positive, energetic and confident copy?

Writing copy can be a challenge. Not all of us find writing easy, myself included. Yet, it’s got to be done. I do believe all business owners should be able to speak about their business confidently on their own. It’s a worthwhile skill to invest in. However, if you can hire a copywriter I still strongly suggest it. When you know how to write confident copy and speak energetically about your business it will make your collaboration and partnership a lot better with your copywriters!

I’ve devised a 3-step plan on helping you get the hang of writing confident copy yourself. Shall we?

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Reliable fundamentals on selling to your target audience

This one is for all of you who are struggling to find more ideal clients umongs your target audience. People are everywhere. It’s knowing the best place to show up and get them to be interested and to convert. That’s the overwhelming part, isn’t it? I understand that. So, let’s go over the plan to figure out how to know exactly where to show up and how to grab your target audience’s attention.

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5 benefits of the copy-first approach for launching landing pages

As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.

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How do tech companies benefit from superior business results?

Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!

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The best growth hack: focus on your target audience

The best way to make meaningful connections and relationships is to focus all your energy on yourself. Right? Wong. Very wrong. The same applies to companies and their branding. The fact of the matter is that in order to build a successful business you should put the focus on your target audience instead of yourself. It will take you significantly further. Just as we don’t like meeting people in real life who only seem to talk about themselves, we don’t care for companies who do the same thing either.

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