7 fantastic books for strategic business growth

Today I’ve gathered a list of 7 different books I’ve read in the last year and a half that I think all small business owners and entrepreneurs should read. I’ve specifically selected these books for strategic business growth in mind so that they can be helpful to anyone trying to grow their ventures. These books cover a variety of different topics that will make you think about running your business differently in order to grow it more effectively. 

Read the article

How to make your brand sound like a human?

The other day, I watched a wonderful talk from Anna Pickard, who is Slack’s Director of Brand Communications. The talk is called “How to make brands sound human?” It was amazing and insightful, so go check it out if you have the time. Even though she’s focused on the tone and voice of brands, I think her points make a lot of sense to branding overall. All in all, she has amazing insight on branding.

Read the article

Case studies: an authentic and practical way to reach more people

Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.

Read the article

Why should small companies care about social capital?

Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.

Read the article

Why do people fear revisions?

Revisions are the key to great work. Yup, I said it!

Without revisions, nothing would be as successful whether we’re talking about large corporations, web design projects or concert pianists. The short version is that thanks to revisions we can tweak and adjust to compose our best work.

Read the article

Why striving for happy clients is paramount to growth?

Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.

Read the article

Sunday business love letters.

Weekly articles and monthly exclusive interview with an idustry expert.
Two weeks before it's published here.