Case studies: an authentic and practical way to reach more people

Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.

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Why should small companies care about social capital?

Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.

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Why do people fear revisions?

Revisions are the key to great work. Yup, I said it!

Without revisions, nothing would be as successful whether we’re talking about large corporations, web design projects or concert pianists. The short version is that thanks to revisions we can tweak and adjust to compose our best work.

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Why striving for happy clients is paramount to growth?

Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.

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3-part expert advice for reaching business goals

Tony Robbins is famous and admired for many things. Today, we’re going to break down a piece of advice from him regarding achieving business goals. Take a look at the below quote by Tony Robins. Of course, it’s simplified as hell but also real. I don’t think I’ve ever heard a shorter recipe for achieving business goals. It’s how I frame my personal mindset, how I run my own business and how I pitch my services to potential clients. Shall we break it down?

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What makes a designer a professional?

When it comes to business assets and investments, such as websites and the like, there are things which many people don’t realize. That’s what makes professionals. The things that make a website, a social media campaign, or a webinar profitable is ingrained in the professional’s mind. We have years of experience, we know what you don’t because of it.

I’m not writing this post to brag. I want to show you, hell, even prove to you, how I think about websites. I want to give you a glimpse into what goes inside my head as I work with my clients that allows me to turn my clients’ sites into profitable, highly-converting business assets.

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2 design fundamentals that have a huge business impact

Little things can quickly add up over time to either hurt or improve a visitor’s experience on your website. Why do small changes, lead to significant business differences? One minor issue here and there isn’t going to significantly affect the conversion rates, per se. But, a few of them will quickly add up and change the overall experience on your website. What kind of small changes are we talking about? What sort of huge business impact can they have?

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Weekly articles and monthly exclusive interview with an idustry expert.
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