How do you feel about brainstorming sessions? They are a fantastic way for teams to get together and problem solve. Kristen Price says brainstorming improves team building and critical thinking. It’s also helpful in distilling thoughts and ideas. Price also praises brainstorming for helping people to consider alternative viewpoints.
Read the articleCategory: Business strategy
How to use landing pages to test new business ideas?
Yes, landing pages are a fantastic way to test new business ideas. The beginning of Q1 is certainly a time filled with new business ideas flowing. Testing them with landing pages is a great and smart way to figure out which ones you and your team should invest more time and resources into.
Read the article
4 simple lessons on improving customer experiences (from product design)
I’ve worked as a product designer for many years before going freelance and settling on the niche of female service-based providers. Although you’re the one providing the services whereas a designer creates the product experience, there are still plenty of lessons and parallels between the two. That’s because principles surrounding customer experiences affect both.
Read the article
What in the world does brand storytelling mean?
Storytelling is quite a popular term nowadays. But what does it mean? When it comes to brand storytelling, such as using storytelling in marketing, it refers to the company using a narrative to connect the company with its customers and audiences. Basically, it’s when a company uses its values and mission in a story-like fashion to connect with its like-minded customers.
Read the article
Anna Walker on growing your business with customer-obsessed copy
In this interview, we’re speaking with Anna Walker about all things copywriting, including what it means to utilize customer-obsessed copy, how to leverage your clients’ transformation and overall copywriting best practices.
Read the article
7 fantastic books for strategic business growth
Today I’ve gathered a list of 7 different books I’ve read in the last year and a half that I think all small business owners and entrepreneurs should read. I’ve specifically selected these books for strategic business growth in mind so that they can be helpful to anyone trying to grow their ventures. These books cover a variety of different topics that will make you think about running your business differently in order to grow it more effectively.
Read the article
Jennifer Wisniewski on how brands can leverage Instagram stories.
In this interview, we’re speaking with Jennifer Wisnewski – a long-time digital designer and interaction visionary who focuses on designing websites, apps and developing brands – about how brands can leverage Instagram stories.
Read the article
How is an email list superior to social media?
I’ve been a big fan of Paul Jarvis for many, many years. He’s a fellow freelance designer who often talks about his mailing lists and how profitable they have been for his own business. Today, I wanted to talk about how an email list can be an incredible business asset compared to social media and why, as a web designer, I have an opinion on this.
Read the article
Case studies: an authentic and practical way to reach more people
Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.
Read the article
Why should small companies care about social capital?
Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.
Read the article