I’m a designer who helps companies grow.

You’ve got your business all nice and running, but it’s not at the level you want it to be. You want to take it to the next level. You want your customers to keep happily coming back to you. Or, right now, you just want more customers to begin with.

You want your business to be the go-to place. Or, maybe, you want to improve your bottom line. You need some help getting your business to the next level.

I get you... And, I got you too.
That’s precisely what I can help you do!

Walking on the beach

Hey! I’m Paula :D


My name is Paula Borowska. I work with female led startups and female entrepreneurs to grow their businesses. My passion is helping people have slightly more comfortable and more pleasant lives. I do this one project and one client at a time.


On curiosity.

I am highly interested in psychology and why people do things, or not. I use this knowledge and curiosity to understand the businesses I work with and, more importantly, their customers.

On being a designer.

Being a designer allows me to see businesses from a different perspective which focuses on two things: your customer’s needs and how to be strategic about implementing your customer's need into your business.


What it’s like to work with me:


I’m a designer at the core - I’m great at seeing the big and long-term picture for your business. I rely heavily on strategies. They help me, and my clients, be smart about the actions we take.

I use strategies to help business like yours improve their customer and brand loyalties. I use strategies to get more eyes on your website, more signups, more leads and more customers.

When your target audience is coming to you, I make sure they have a great experience with you and convert. That’s how I can improve your bottom line.


On getting started.

While working with me, I will speak with you about how you run your business and what you want it to become. We’ll work together through some exercises that help us figure the direction we need to follow. That’s strategy again. I love those things so much.

On finishing.

Once we have an excellent understanding of what you want your business to look like, I’ll get to work on making that happen for you. In the end, you’ll end up with practical and actionable plans (and great visuals too) that will allow you to have your dream business.

Learn a little more.

To learn more about what exactly I can do for you, I suggest viewing the blog posts. You’ll find all sorts of practical advice I have that I end up incorporating into my work.


On a personal level.

Just in case you want to know me more personally, here you go. I’m originally from Poland by way of Long Island, NY. Currently, I split my time between Long Island and the Philippines.

I’ve been a designer for over sever years now and I’ve been freelancing (this time around) since mid-2016. I am a little obsessed with cognitive and behavioural psychology as well as social economic. It’s what I read to help me do my job better but mostly because I truly enjoy it.

Reading on the beach.

Growing up...

Growing up, I always admired older people with great stories to tell. That’s how I wanted to lead my life, and so I do. I travel and plan for experiences of all sorts.

I’ve slept in the Sahara under the night sky while looking over the Moroccan/Algerian border. I trained in Muay Thai and boxing for three months in the Philippines. I got a Sak Yant tattoo in Bangkok (that I forget I have). I almost fell off a waterfall in Brazil. I will always remember that I couldn’t book a horseback riding session in La Paz, Bolivia because of “technical difficulties with the horses.” 😆

The list goes on…



I like to study and read about art history. I think it depicts historical circumstances in a much deeper, interesting and empathetic light. It gives me a more significant understanding than typical history books did. Also, I like art.


I’m fascinated by different cultures and different stories people have to share. I’ve met all sorts of people, from wealthy Indian doctors with a passion to explore the outside world, to boxing trainers scraping by who have a different view on enjoying life.

Thanks to my travel endeavours, I’ve grown empathetic, more understanding and a whole lot more curious.


I also love languages. I considered becoming a linguist at one point. I speak Polish, English, and Italian. (I will not be listing HTML here.) I can understand some basic Spanish. My boyfriend is currently teaching me two Filipino dialects, Tagalog and Bisaya. “Salamat sa pagbabasa, po!”

Recent articles:

How to become an unstoppable brand with a customer journey map

In this post, I want to do two things. First, go deeper into the differentiating factors this study found between the purchase and usage brands. Second, I want to share with you how to use a customer journey map to help you think like a usage brand too.

Read more

How to use transparency to generate tremendous following and growth

As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. We value brands that make us laugh or teach us something.

Read more