4 simple lessons on improving customer experiences (from product design)

I’ve worked as a product designer for many years before going freelance and settling on the niche of female service-based providers. Although you’re the one providing the services whereas a designer creates the product experience, there are still plenty of lessons and parallels between the two. That’s because principles surrounding customer experiences affect both.

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Scaling up your company through business automation and organization with Stephanie Blake

Today we’re talking with Stephanie Blake on, you guessed it, all things business automation and organization. Stephanie is the founder of The Blake Collective, where she helps entrepreneurs automate and organize their businesses. She also founded Biz Babe Collective, a membership, directory, and community for female service-based business owners. It’s a lovely community where you can collaborate and learn from other women through educational workshops or virtual coworking sessions.

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How to make an impact as a small business?

As long as I can remember, I always envisioned working for myself and running my own businesses. For a long time, I struggled to conceptualize the idea that if my company were ever to become successful and high in-demand, I’d have to give up doing what I love – designing – to manage the business and future employees instead. Because that’s what you have to do to run a successful business, right?

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What in the world does brand storytelling mean?

Storytelling is quite a popular term nowadays. But what does it mean? When it comes to brand storytelling, such as using storytelling in marketing, it refers to the company using a narrative to connect the company with its customers and audiences. Basically, it’s when a company uses its values and mission in a story-like fashion to connect with its like-minded customers.

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