4 simple lessons on improving customer experiences (from product design)

I’ve worked as a product designer for many years before going freelance and settling on the niche of female service-based providers. Although you’re the one providing the services whereas a designer creates the product experience, there are still plenty of lessons and parallels between the two. That’s because principles surrounding customer experiences affect both.

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Why striving for happy clients is paramount to growth?

Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.

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How do tech companies benefit from superior business results?

Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!

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The best growth hack: focus on your target audience

The best way to make meaningful connections and relationships is to focus all your energy on yourself. Right? Wong. Very wrong. The same applies to companies and their branding. The fact of the matter is that in order to build a successful business you should put the focus on your target audience instead of yourself. It will take you significantly further. Just as we don’t like meeting people in real life who only seem to talk about themselves, we don’t care for companies who do the same thing either.

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How do you feel about putting clarity over visual design of your next website?

Putting clarity over visual design can have significantly better business results for you. That’s because pretty websites, no matter how gorgeous, will only go so far. A proper website is one that has a lot more forethought put into it. And that will make your website a reliable asset for your online business that converts at significantly higher rates.

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4 overlooked reasons why brands with strong stories thrive

Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?

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The 5 best ways to assure your website is failing your business

There are many different things you could be doing that unintentionally are causing your website to be failing your business. When your website is failing your business, it means fewer conversions, fewer sales, fewer visitors and a smaller reach among your target audience. It means that you’re not getting the results you want to for your business. Let’s have a look at the 5 most common mistakes I’ve seen online businesses make that actually end up hurting them big time.

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Part one: 13 ideas to increase traffic to your website

We all could use more traffic, amirite?! I was recently asked by some of my Instagram followers on advice regarding gaining more business, and it all starts with increasing traffic to your website. I’m going to run through this extensive list of ideas to increase traffic for your website. The list is so large, I had to divide it into two parts. In this article, I’m going to cover the first 13 ideas.

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Kindness is a powerful competitive advantage

This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.

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4 remarkable reasons why a proper customer experience differentiates you

In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.

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