A designer's mindset on businesses growth.


Being a designer, I see how businesses are affected by their customer’s experience with it. I've multiple processes in place that make sure your customers enjoy their experience with you. Let me walk you through it.

Growing you business together. Teamwork image.

Growth plan.

The best growth strategy starts with understanding people, your business, and your customers. With collaboration, analytics, and added creativity, I will work with you to identify realistic opportunities, strategies, and areas for improvement. 

This is where every design project starts. No guesswork is necessary. 


Questions to answer:

What problems are we solving?
Where should you business be in a year, two, five?
What makes you special?
Why should people give you their money?


Processes involved:

Heuristic evaluation
Opportunity analysis
User research
Road mapping
User flow mapping


Branding plan.

Everything about how your target audience interacts with your organization is the brand experience. My goal is to make you into a strong and holistic brand by working with your core values and translating them into something your target audience can resonate with.


Questions to answer:

What are you company's core values?
How should your company come off to your customers?
What kind of tone does your company have?


Processes involved:

Brand strategy
Visual identity
Messaging, voice and tone
Brand styleguide


Branding articles:


Communication plan.

Brand loyalty can be always traced back to the voice and messaging a company portrays. Together, we’ll create a cohesive, well-expressed and authentic communication style you can use on your website, in your advertising and marketing campaigns as well as on social media. Exciting stuff, eh?


Questions to answer:

What kind of language do your customers user in their communication?
What will resonate with your customer?
What value propositions should your company focus on?
Where do your customers hang out/consume content online?
What's your content, lead magnet, adverising strategy?


Processes involved:

Messaging, voice and tone
Voice and tone styleguide
Content strategy


Communication articles:


Related projects:


Interactive and visual design.

The best products alleviate user pain points and instead create moments of delight. Once we understanding your target audience's needs I will work to create the best possible product and experience for them. In the end, you will end up with something your customers will love (that means more business for you 💸). 


Things to consider:

What pain points do your customers have?
Why should they keep coming back?
How can we delight them?
How do we make the path to purchase the seamless?
How can we optimize your funnel?


Processes involved:

Wireframes and prototypes
User experience
Interface and visual design
Responsive design
Visual styleguide

Happy about the positive things my clients have to say about me 😍

What others are saying:


To me, the work I do is all about building great relationships. Here are some nice things the people I worked with have to say about working with me.

Whenever we write new copy for the IconJar website we always let Paula shine some light on it to make sure that the message comes across correctly and that our tone of voice fits our brand.
— Devey Heuser, IconJar
[Paula’s] efforts, which spanned dozens of student interviews, designs, project management, and QA led to the largest single change to student retention we’d seen to date. Thinkful saw a 20% increase in students successfully completing their free trial as a direct result of her work. That’s a lot of education we now get to provide.
— Darrell Silver, Thinkful
Paula is a great designer with a discerning eye and incredible work ethic. She will ensure the work gets done and done well.
— Sam DeCesare, Poll Everywhere
Paula is amazing to work with. She is very quick at creating deliverables and responding to questions. Paula is definitely my go to designer every time I need help.
— Robert Kuykendall, Mighty
Working with Paula was an absolute pleasure. She asked all of the right questions to make sure she understood our business and our customers. Her priority was to provide the most valuable experience to new customers by consolidating and streamlining our marketing presence while still delivering crucial technical details in an attractive way.

Paula was also great at setting clear expectations. She consistently moved multiple projects forward and always followed through on her deadlines. We were launching a brand new business online in a new market and she helped us create everything we needed for the launch in a very tight time-frame. Thanks to her efforts we were able to start our marketing efforts ahead of schedule.
— Ben Weisberg, InviAir