Web design and branding services

What can I help you with?

My services can be divided into three pillars: strategy, branding, and web design. Below, I’ve listed some things that you can expect from each individual service.


  • Heuristic evaluation
  • Customer journey/User flow mapping
  • Customer avatar write-ups
  • Sales funnel optimization/design
  • Customer research
  • Competition research
  • Customer experience design


  • Brand consistency audit
  • Visual identity assets (i.e., logos)
  • Visual identity guidelines
  • Tone and voice guideline

Web design

  • Information architecture
  • Accessibility and usability
  • User testing
  • Visual design
  • User experience/user interface design
  • Wireframes
  • Mockups/prototypes
  • Responsive designs
  • WordPress/Squarespace site development

I was looking for someone who could marry good design with a great strategy for the website flow and getting it on people’s radars. Paula has the right combination of being able to design and also to lead the strategic thinking too.

Ellen Eastwood, Founder of elleneastwood.com

Step 1

The call

We’ll get on a call and discuss your situation. If I can help you, we’ll get started.

Step 2

The strategy

We’ll set up our plan of action based on your business goals, current metrics, and target audience analysis.

Step 3

The design

Craft the perfect branding, the right value props and message, and the prettiest of websites.

Step 4

The launch

Launch. Watch your numbers improve. Reap the rewards.

Take the first step

What past clients have to say:

I had the pleasure of working with Paula on a startup project with TOP Mortgage Training. Paula was at the forefront of the project, developing a comprehensive design for our platform. She has a true understanding of the user and was able to create a functional and appealing design with true flow. I would not hesitate to work with Paula on future projects and highly recommend her for yours! Jessica Elledge, Director of Training, TOP
Paula brought so many important improvements and considerations to my attention while being supportive the whole time. I appreciated the way she reframed my thinking about my brand and website functionality and brought excellent examples on how I should better convey my brand story. Arielle, Founder of The Materials Design Co.
We were launching a brand new business online in a new market and she helped us create everything we needed for the launch in a very tight time-frame. Thanks to Paula’s efforts we were able to start our marketing efforts ahead of schedule. Ben Weisberg, Project Manager at InviAir

What makes me right for the job?

I’ve been doing this for a long time. I know what it takes to improve a brand’s perception and resonance with their target audience. I understand how people shop online, what they’re looking for, and what stops them from converting.

The question isn’t if I can help you but, if you’re ready to make the commitment.

I’m ready to improve my business

Selected past projects

TOP Mortgage

TOP Mortgage Reimagining teaching within the montage industry TOP wants to help struggling or plateaued mortgage brokers to level up their income growth by teaching them the work ethics and “secrets” of the industry’s top performance.

Check out the case study

Thriving Life Digital Detox Retreat

Thriving Life Digital Detox Retreat Helping people lead more fulfilling lives Thriving Life is a designed experience to helps its participants reframe their state of mind for a happier, more fulfilling life. They do so by providing mindful, creative, and simply fun activities to offer a new point of view on one’s life.

Check out the case study