4 remarkable reasons why a proper customer experience differentiates you

In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.

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What is customer experience and 3 delightful ways to improve yours today

Understanding what customer experience is, is key in delivering it well. So, what’s the definition? Customer experience refers to the perception of the experience a customer (or client!) has with the company at any given time during their relationship together. This refers to any touch point during their journey with you, from the initial inquiry on your website to attending the free webinar, all the way to them receiving the services they pay for.

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Improve your business strategy through transparency

I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences where we feel valued and where we feel connected. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us. In order to have a brand like that, you must take into consideration transparency, honesty and authenticity to improve your business strategy.

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Sunday business love letters.

Weekly articles and monthly exclusive interview with an industry expert.
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