How to write positive, energetic and confident copy?

Writing copy can be a challenge. Not all of us find writing easy, myself included. Yet, it’s got to be done. I do believe all business owners should be able to speak about their business confidently on their own. It’s a worthwhile skill to invest in. However, if you can hire a copywriter I still strongly suggest it. When you know how to write confident copy and speak energetically about your business it will make your collaboration and partnership a lot better with your copywriters!

I’ve devised a 3-step plan on helping you get the hang of writing confident copy yourself. Shall we?

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5 benefits of the copy-first approach for launching landing pages

As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.

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4 overlooked reasons why brands with strong stories thrive

Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?

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Is self-love the secret to running a successful business?

Here’s the thing; if you don’t see self-love as an essential business skill, we need to talk right now. As the title suggests, I do think self-love as a business owner is a key in helping you find the success you’re looking for. Sure improving your sales funnel or conversion rates matter – actually they matter a whole lot – but you can’t grow your business without confidence, and that’s where self-love comes in!

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3 growth benefits of understanding your target audience

Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.

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How to form the most amazing partnerships?

Partnerships with other online businesses can grow and improve your own business dramatically. This is especially true for areas where you don’t have adequate skills, resources or reach. Actually, for small businesses on a budget a partnership can be an incredible boost in visibility, reach and even sales (even with other small businesses)! The right partnership and the right project can go a long way in helping both of the businesses reach new audiences without breaking the bank.

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Kindness is a powerful competitive advantage

This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.

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The hidden, nightmare costs of a cheap website

Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!

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Company purpose differentiates good from great from influential

Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.

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