Calls to actions, aka CTAs, are an essential element of a person’s experience of a website. A CTA gets a visitor to take action – just like the name suggests. Without one, a visitor isn’t guided to do anything and is likely just to bounce. That’s not good.
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How can branding effect your company’s bottom line?
Many people have a hard time conceptualizing both the effect branding has on their business and the return on investment (ROI) of it. Even some designers have trouble explaining the importance of branding too. Also, different people have different opinions on how branding can affect business and a company’s bottom line.
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Let me tell you a story about how companies flourish or languish. By the end of that story, I will circle back to how they all relate to conducting successful projects with high ROI of web design. It starts by taking a look at what Michael Porter has to say about strategy.
Read the articleHow to create and use a customer journey map to better understand your customers
A customer journey map will allow you to grow a better business. Oh yeah, it does. That’s because companies that cater to their customers do better. You do so, by first understanding your customer better. A journey map is one way to get a better understanding of your customers. This post will go over exactly how to create one.
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