Why should small companies care about social capital?

Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.

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Why striving for happy clients is paramount to growth?

Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.

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5 benefits of the copy-first approach for launching landing pages

As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.

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How do tech companies benefit from superior business results?

Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!

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4 overlooked reasons why brands with strong stories thrive

Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?

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3 growth benefits of understanding your target audience

Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.

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Company purpose differentiates good from great from influential

Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.

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4 benefits of investing in a full rebranding

There are countless benefits of rebranding. However, I’ve narrowed it down to these four for anyone who is on the fence about rebranding or actually thinking about it seriously. Before I jump into the amazing benefits I’m about to cover, I want to quickly explain how vast and impactful branding is. Branding is a lot more than a logo! You can read my previous posts about the anatomy of branding, and it goes deep. However, I will summarize it here for you 😉

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4 remarkable reasons why a proper customer experience differentiates you

In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.

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The 8 phases of customer experience

In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.

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