When it comes to selling, the reason people are uncomfortable about it or feel they are not good at selling often has to do with fear of rejection. However, I want to call that a bullshit reason. Fear of rejection is such a broad statement. The root causes often lie much deeper than that.
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5 benefits of the copy-first approach for launching landing pages
As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.
Read the articleHow do tech companies benefit from superior business results?
Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!
Read the articleThe best growth hack: focus on your target audience
The best way to make meaningful connections and relationships is to focus all your energy on yourself. Right? Wong. Very wrong. The same applies to companies and their branding. The fact of the matter is that in order to build a successful business you should put the focus on your target audience instead of yourself. It will take you significantly further. Just as we don’t like meeting people in real life who only seem to talk about themselves, we don’t care for companies who do the same thing either.
Read the articleHow do you feel about putting clarity over visual design of your next website?
Putting clarity over visual design can have significantly better business results for you. That’s because pretty websites, no matter how gorgeous, will only go so far. A proper website is one that has a lot more forethought put into it. And that will make your website a reliable asset for your online business that converts at significantly higher rates.
Read the article4 overlooked reasons why brands with strong stories thrive
Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?
Read the articleThe 5 best ways to assure your website is failing your business
There are many different things you could be doing that unintentionally are causing your website to be failing your business. When your website is failing your business, it means fewer conversions, fewer sales, fewer visitors and a smaller reach among your target audience. It means that you’re not getting the results you want to for your business. Let’s have a look at the 5 most common mistakes I’ve seen online businesses make that actually end up hurting them big time.
Read the article3 growth benefits of understanding your target audience
Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.
Read the article4 tips for creating authentic branding
I’m sure as an online business owner you’ve asked yourself how to stand out from the crowd and gain recognition among your target audience. The not so secret way is to channel your authentic self, story and the purpose of why you started your business. Whether we’re talking about your overall brand, your website, landing pages, webinars blog post, even social media, speaking your message from the heart is a great way to express yourself authentically. Let’s call this branding from the heart as authentic branding.
Gain a powerful advantage by using analytics tools
I consistently preach that understanding your audience, users, customers etc is a must in succeeding in (online) business. Using analytics tools is a great way to learn about their behavior on your own website. It’s such a powerful advantage! Essentially, analytics help you make smarter decision from marketing campaigns all the way to business decision.
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