The best growth hack: focus on your target audience

The best way to make meaningful connections and relationships is to focus all your energy on yourself. Right? Wong. Very wrong. The same applies to companies and their branding. The fact of the matter is that in order to build a successful business you should put the focus on your target audience instead of yourself. It will take you significantly further. Just as we don’t like meeting people in real life who only seem to talk about themselves, we don’t care for companies who do the same thing either.

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4 overlooked reasons why brands with strong stories thrive

Emily Esfahani Smith writes, “Stories are particularly essential when it comes to defining our identity – understanding who we are and how we got that way.” She’s talking about people and our personal identities. Here’s the thing though, when it comes to business, it’s no different. When we meet someone, we often ask questions and inquire about them to get to know them better. We look to see if this is someone we could get along with and connect with. Again, business is no different. That’s precisely why brands with strong stories thrive. Shall we explore how?

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The 5 best ways to assure your website is failing your business

There are many different things you could be doing that unintentionally are causing your website to be failing your business. When your website is failing your business, it means fewer conversions, fewer sales, fewer visitors and a smaller reach among your target audience. It means that you’re not getting the results you want to for your business. Let’s have a look at the 5 most common mistakes I’ve seen online businesses make that actually end up hurting them big time.

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3 growth benefits of understanding your target audience

Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.

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4 tips for creating authentic branding

I’m sure as an online business owner you’ve asked yourself how to stand out from the crowd and gain recognition among your target audience. The not so secret way is to channel your authentic self, story and the purpose of why you started your business. Whether we’re talking about your overall brand, your website, landing pages, webinars blog post, even social media, speaking your message from the heart is a great way to express yourself authentically. Let’s call this branding from the heart as authentic branding.

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4 ideas for improving your pricing strategy today

I like to read a book month, but this year I’m challenging myself to two books a month. In March I started to read Dollars and Sense by Dan Ariely and Jeff Kreisler. My kindle says I’m only 12% into the book. However, this book is so jammed packed with fantastic money psychology I had to write a blog post about it right away. So here we are! In this post, I am going to examine a few different ways in which you can strategically position the pricing of your products or services.

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