Last week, I did a deep dive into all the different reasons why scannability is essential for well-performing websites. Now, it’s time to give you a rundown of some of the most important tips and tricks I use when I want to improve scannability.
Read the articleCategory: Conversion rates
6 ways scannability affects your conversion rates
Welcome to a part two series on web page scannability. The first part is going to dive into the ‘why.’ Whereas the second part will address the ‘how’ next Sunday.
Read the articleHow to use landing pages to test new business ideas?
Yes, landing pages are a fantastic way to test new business ideas. The beginning of Q1 is certainly a time filled with new business ideas flowing. Testing them with landing pages is a great and smart way to figure out which ones you and your team should invest more time and resources into.
Read the article4 simple elements of an effective landing page
Are you utilizing landing pages in your business? Landing pages are standalone pages created for individual marketing campaigns. They usually have a single, highly specific offer. And, an effective landing page has great ROI.
Read the articleUsing a kickoff meeting to improve a project’s performances
Do you want to know the key to a great collaboration and a successful design project? In this article, I’m going to break down the different steps I’ve taken with Outbrain and how I effectively collaborated with their marketing team. The key to our success? It’s the kickoff meeting.
Read the articleAnna Walker on growing your business with customer-obsessed copy
In this interview, we’re speaking with Anna Walker about all things copywriting, including what it means to utilize customer-obsessed copy, how to leverage your clients’ transformation and overall copywriting best practices.
Read the article3 influential website mistakes with adverse business effects
I wanted to share my insights on the three most significant websites mistakes I see way too often. I kept this list short to give me more time to discuss these website mistakes in greater detail. When these three website mistakes aren’t addressed or left neglected altogether, they can seriously harm the performance of your website. Naturally, underperforming websites negatively affect your business. I’ve gathered these three website mistakes to help you avoid them so that you can keep your business growing and evolving.
Read the articleCase studies: an authentic and practical way to reach more people
Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.
Read the article2 design fundamentals that have a huge business impact
Little things can quickly add up over time to either hurt or improve a visitor’s experience on your website. Why do small changes, lead to significant business differences? One minor issue here and there isn’t going to significantly affect the conversion rates, per se. But, a few of them will quickly add up and change the overall experience on your website. What kind of small changes are we talking about? What sort of huge business impact can they have?
Read the articleHow to write positive, energetic and confident copy?
Writing copy can be a challenge. Not all of us find writing easy, myself included. Yet, it’s got to be done. I do believe all business owners should be able to speak about their business confidently on their own. It’s a worthwhile skill to invest in. However, if you can hire a copywriter I still strongly suggest it. When you know how to write confident copy and speak energetically about your business it will make your collaboration and partnership a lot better with your copywriters!
I’ve devised a 3-step plan on helping you get the hang of writing confident copy yourself. Shall we?
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