Authenticity in business ultimately means speaking the truth about who your company is and what your believes are. It’s an essential piece of branding that distinguishes you from the competition and can set you on a successful trajectory because authenticity in business makes a big impression on your audience.
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Why striving for happy clients is paramount to growth?
Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.
Read the article3-part expert advice for reaching business goals
Tony Robbins is famous and admired for many things. Today, we’re going to break down a piece of advice from him regarding achieving business goals. Take a look at the below quote by Tony Robins. Of course, it’s simplified as hell but also real. I don’t think I’ve ever heard a shorter recipe for achieving business goals. It’s how I frame my personal mindset, how I run my own business and how I pitch my services to potential clients. Shall we break it down?
Read the article2 design fundamentals that have a huge business impact
Little things can quickly add up over time to either hurt or improve a visitor’s experience on your website. Why do small changes, lead to significant business differences? One minor issue here and there isn’t going to significantly affect the conversion rates, per se. But, a few of them will quickly add up and change the overall experience on your website. What kind of small changes are we talking about? What sort of huge business impact can they have?
Read the articleHow to write positive, energetic and confident copy?
Writing copy can be a challenge. Not all of us find writing easy, myself included. Yet, it’s got to be done. I do believe all business owners should be able to speak about their business confidently on their own. It’s a worthwhile skill to invest in. However, if you can hire a copywriter I still strongly suggest it. When you know how to write confident copy and speak energetically about your business it will make your collaboration and partnership a lot better with your copywriters!
I’ve devised a 3-step plan on helping you get the hang of writing confident copy yourself. Shall we?
Read the articleReliable fundamentals on selling to your target audience
This one is for all of you who are struggling to find more ideal clients
Do you suffer from these 6 fears of selling too?
When it comes to selling, the reason people are uncomfortable about it or feel they are not good at selling often has to do with fear of rejection. However, I want to call that a bullshit reason. Fear of rejection is such a broad statement. The root causes often lie much deeper than that.
Read the articleThe overlooked benefits of confidence in selling online
If your business is doing well, all the power to you! Seriously. However, if you’re struggling to sell, especially if you lack confidence in selling or it makes you extremely uncomfortable, this one’s for you.
Read the article5 benefits of the copy-first approach for launching landing pages
As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.
Read the articleHow do tech companies benefit from superior business results?
Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!
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