How do tech companies benefit from superior business results?

Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!

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The 5 best ways to assure your website is failing your business

There are many different things you could be doing that unintentionally are causing your website to be failing your business. When your website is failing your business, it means fewer conversions, fewer sales, fewer visitors and a smaller reach among your target audience. It means that you’re not getting the results you want to for your business. Let’s have a look at the 5 most common mistakes I’ve seen online businesses make that actually end up hurting them big time.

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Is self-love the secret to running a successful business?

Here’s the thing; if you don’t see self-love as an essential business skill, we need to talk right now. As the title suggests, I do think self-love as a business owner is a key in helping you find the success you’re looking for. Sure improving your sales funnel or conversion rates matter – actually they matter a whole lot – but you can’t grow your business without confidence, and that’s where self-love comes in!

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3 growth benefits of understanding your target audience

Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.

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How to form the most amazing partnerships

Partnerships with other online businesses can grow and improve your own business dramatically. This is especially true for areas where you don’t have adequate skills, resources or reach. Actually, for small businesses on a budget a partnership can be an incredible boost in visibility, reach and even sales (even with other small businesses)! The right partnership and the right project can go a long way in helping both of the businesses reach new audiences without breaking the bank.

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4 tips for creating authentic branding

I’m sure as an online business owner you’ve asked yourself how to stand out from the crowd and gain recognition among your target audience. The not so secret way is to channel your authentic self, story and the purpose of why you started your business. Whether we’re talking about your overall brand, your website, landing pages, webinars blog post, even social media, speaking your message from the heart is a great way to express yourself authentically. Let’s call this branding from the heart as authentic branding.

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Part one: 13 ideas to increase traffic to your website

We all could use more traffic, amirite?! I was recently asked by some of my Instagram followers on advice regarding gaining more business, and it all starts with increasing traffic to your website. I’m going to run through this extensive list of ideas to increase traffic for your website. The list is so large, I had to divide it into two parts. In this article, I’m going to cover the first 13 ideas.

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Using branded content to get your business seen

Branded content is an alternative to traditional advertising and promotions. It can be any kind of content including videos, podcasts or articles. It’s a similar concept to content marketing with one significant difference. Branded content focuses on gaining awareness whereas content marketing is more tied to generating leads or sales. Branded content is meant to be entertaining or shining a light on a related issue instead of outright promoting a product or a company. On the other hand, content marketing is strictly about promotions.

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Kindness is a powerful competitive advantage

This one is going to be short, sweet and to the point. Kindness is a powerful competitive advantage. You don’t have to be a saint, Mother Teresa or bend over backward for anyone in order to be kind. By no means, I’m telling you to get pushed over either. But, being kind is a smart thing to do; the more you give, the more you can receive in the most expected, and unexpected ways.

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