4 simple lessons on improving customer experiences (from product design)

I’ve worked as a product designer for many years before going freelance and settling on the niche of female service-based providers. Although you’re the one providing the services whereas a designer creates the product experience, there are still plenty of lessons and parallels between the two. That’s because principles surrounding customer experiences affect both.

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What in the world does brand storytelling mean?

Storytelling is quite a popular term nowadays. But what does it mean? When it comes to brand storytelling, such as using storytelling in marketing, it refers to the company using a narrative to connect the company with its customers and audiences. Basically, it’s when a company uses its values and mission in a story-like fashion to connect with its like-minded customers.

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7 fantastic books for strategic business growth

Today I’ve gathered a list of 7 different books I’ve read in the last year and a half that I think all small business owners and entrepreneurs should read. I’ve specifically selected these books for strategic business growth in mind so that they can be helpful to anyone trying to grow their ventures. These books cover a variety of different topics that will make you think about running your business differently in order to grow it more effectively. 

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Case studies: an authentic and practical way to reach more people

Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.

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Why should small companies care about social capital?

Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.

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Why striving for happy clients is paramount to growth?

Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.

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