2 design fundamentals that have a huge business impact

Little things can quickly add up over time to either hurt or improve a visitor’s experience on your website. Why do small changes, lead to significant business differences? One minor issue here and there isn’t going to significantly affect the conversion rates, per se. But, a few of them will quickly add up and change the overall experience on your website. What kind of small changes are we talking about? What sort of huge business impact can they have?

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How to write positive, energetic and confident copy?

Writing copy can be a challenge. Not all of us find writing easy, myself included. Yet, it’s got to be done. I do believe all business owners should be able to speak about their business confidently on their own. It’s a worthwhile skill to invest in. However, if you can hire a copywriter I still strongly suggest it. When you know how to write confident copy and speak energetically about your business it will make your collaboration and partnership a lot better with your copywriters!

I’ve devised a 3-step plan on helping you get the hang of writing confident copy yourself. Shall we?

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Reliable fundamentals on selling to your target audience

This one is for all of you who are struggling to find more ideal clients umongs your target audience. People are everywhere. It’s knowing the best place to show up and get them to be interested and to convert. That’s the overwhelming part, isn’t it? I understand that. So, let’s go over the plan to figure out how to know exactly where to show up and how to grab your target audience’s attention.

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5 benefits of the copy-first approach for launching landing pages

As a web designer, I’ve come to think of launching projects differently over the years. I wanted to share with you this process and its benefits. It leads to more efficiency as well as better project management. However, the biggest reason I want to share it with you is that this copy-first approach yield significantly higher results specifically around conversion rates.

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How do tech companies benefit from superior business results?

Often times businesses, especially small ones, rush into launching and lose sight of a key ingredient, the user experience. Even launching your newly redesigned website without investing in user experience can bring disappointing and underperforming results. And if the results were great, imagine that they could have been significantly higher if taken the time to invest in user experience. That’s because doing so sets a foundation for getting the best possible results off the bat. And by results, I mean sales and signups galore!

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The 5 best ways to assure your website is failing your business

There are many different things you could be doing that unintentionally are causing your website to be failing your business. When your website is failing your business, it means fewer conversions, fewer sales, fewer visitors and a smaller reach among your target audience. It means that you’re not getting the results you want to for your business. Let’s have a look at the 5 most common mistakes I’ve seen online businesses make that actually end up hurting them big time.

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Is self-love the secret to running a successful business?

Here’s the thing; if you don’t see self-love as an essential business skill, we need to talk right now. As the title suggests, I do think self-love as a business owner is a key in helping you find the success you’re looking for. Sure improving your sales funnel or conversion rates matter – actually they matter a whole lot – but you can’t grow your business without confidence, and that’s where self-love comes in!

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3 growth benefits of understanding your target audience

Identifying your target audience helps your business in a multitude of ways, such as helping you create the most effective marketing campaigns. Additionally, it can have a significant effect on your branding. Knowing who you’re trying to serve with your company will allow you to target, connect and convert clients and customers much more easily. It gives you a clearer idea in which direction to shift your business focus and efforts to as well.

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