4 remarkable reasons why a proper customer experience differentiates you

In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.

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Why I don’t sell websites

Believe it or not, websites are not all made equal. Many people don’t realize this. Often times, a client is prescriptive in what they want and a designer obliges with some creative suggestions. But that approach is 100% wrong; let me tell you why I don’t actually sell websites.

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7 proven characteristics of strong brand foundations

When you are thinking about your brand foundation and its characteristics you need to ask yourself some tough questions. Do you think your brand has a strong brand foundation? Will your brand propel you into a highly demanded resource among your potential clientele? Does your brand stand for clearly defined values and will those values come through as promises to your clients? Does your brand struggle with awareness in the marketplace? You really need to grasp who you are as a brand to move forward and be successful.

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Improve your business strategy through transparency

Right now, I want to talk to you not as a business owner but as a consumer. As a consumer, we want human experiences. We want experiences were we feel valued and where we feel connected. That’s why we so highly we value brands that make us laugh or teach us something. We appreciate interactions where we feel understood. I’d go so far as to say we crave brands that make us feel understood. Shit, I know I do. It’s human nature to feel like we belong that we’re among others who are like us and get us.

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