The answer to the title’s question is straightforward: the right people will make it their job to act according to your company’s mission (which is the brand’s foundation). Hiring the right people is crucial in providing a quality customer experience. Therefore, having a strong brand foundation makes hiring so much easier and effective.
– Continue readingThe hidden, nightmare costs of a cheap website
Previously, I’ve written about how businesses that don’t make more than $1,000 in monthly profits shouldn’t bother hiring a brand or a web designer. However, what if you’re beyond that threshold and ready for a redesign? In that case, I want to discuss today what effects the price of web design services and what it means for your business when you go cheap. Be mindful of the hidden, long-term costs of a cheap website!
– Continue readingCompany purpose differentiates good from great from influential
Tell me, why did you start your business? Does your business serve a higher purpose? Company’s mission, vision, and values are at the core of every brand foundation, and most companies have some kind of an answer as to what the business stands for. Yet, how many businesses exist with their company purpose guiding their day-to-day action? As you’ll see in this post, the difference between good and great companies is simple, and it starts at the core.
– Continue reading4 overlooked reasons not to hire a web designer
Not everyone should be hiring a web designer; I’ve said this many times before. There are a few very crucial reasons not to hire a web designer that I wanna dive into right away. After all, I did make a very bold statement just now.
– Continue reading9 excellent reasons to consider a rebranding
Just about every company will go through a rebranding at some point or another. I’m actually going through one myself right now. When you think of branding, you should think of it as the face and voice of your company. It really is the reputation and perception your company has. Over time things will evolve, shift, and change. And that’s okay. This article covers 9 different reasons to consider a rebranding. I’d be very curious how many of these reasons will resonate with your current company situation. If none of these, then it’s easy to say you don’t need to worry about rebranding.
– Continue reading4 benefits of investing in a full rebranding
There are countless benefits of rebranding. However, I’ve narrowed it down to these four for anyone who is on the fence about rebranding or actually thinking about it seriously. Before I jump into the amazing benefits I’m about to cover, I want to quickly explain how vast and impactful branding is. Branding is a lot more than a logo! You can read my previous posts about the anatomy of branding, and it goes deep. However, I will summarize it here for you 😉
– Continue reading7 proven ideas to boost your brand visibility
Getting your brand noticed isn’t super complicated. Improving your brand visibility boils down to picking the best course of action for your business and showing up. However, I do understand that it can be tricky or intimidated to get the ball rolling, especially so, if you’re blanking on new ideas to try out.
– Continue readingConquer the 5 mindsets that sabotage your business growth
I do believe we all know the power of the mind. So today, I want to talk about mindset and how it can sabotage your business growth. This isn’t only about branding or a website redesign, but general advice that can be applies to anything. We all see other people, like your clients, sabotage their growth whether personal or business too. Yet, how often do we take a conscious look at ourselves? We are terrible at taking our own advice, especially when we need it most. The saying goes: “you are your own worst client.” It wouldn’t be so popular and so real if it weren’t true.
– Continue reading4 remarkable reasons why a proper customer experience differentiates you
In the month of June, I wanted to explore the topic of customer experience. I’ve known the concept for years thanks to my background in product design for tech startups. However, it’s often not something considered at a larger scale aka the business scale. There are plenty of companies, big and small, who are consciously striving to create the most fantastic customer experiences for their clients and customers.
– Continue readingThe 8 phases of customer experience
In his book, Never Lose a Customer Again, Joey Coleman describes how focusing on providing delightful and pleasant customer experience makes customers and clients stick around longer. That’s what the title of his book is getting at: put in an effort to retain customers and they will stick around forever. The best way to keep your clients coming back is by providing an exceptional customer experience for your clients at all points of the relationships with you.
– Continue reading