In this interview, we’re speaking with Jennifer Wisnewski – a long-time digital designer and interaction visionary who focuses on designing websites, apps and developing brands – about how brands can leverage Instagram stories.Read the article
I’ve been a big fan of Paul Jarvis for many, many years. He’s a fellow freelance designer who often talks about his mailing lists and how profitable they have been for his own business. Today, I wanted to talk about how an email list can be an incredible business asset compared to social media and why, as a web designer, I have an opinion on this.Read the article
Let’s talk about case studies. If I did my research correctly, case studies originated within scientific papers. Today, the term has been adapted to portfolio pieces for creative professionals and agencies. They’re quite common for designers and developers to showcase how we work with past clients or employers. Today, I want to explain to you what they are and how they can help other kinds of business too because I firmly believe that case studies are a fantastic tool for any type of business.Read the article
Some experts, including Tristan Claridge, say that social capital is what distinguishes successful companies from the rest. I think Tristan is onto something. That’s because when a company possesses social capital it posses a network of supporters. Those supporters can come in a verity of forms from partnerships, employees and investors to press, influencers and, most importantly, paying customers.Read the article
Revisions are the key to great work. Yup, I said it!
Without revisions, nothing would be as successful whether we’re talking about large corporations, web design projects or concert pianists. The short version is that thanks to revisions we can tweak and adjust to compose our best work.Read the article
When I was a kid, I never had a calling to be a doctor, a teacher or anyone else for that matter. That gave me a great deal of stress as a high school teenager. Almost everyone I knew was planning for an exciting career path, and there I was indifferent and stresses because of it.Read the article
Authenticity in business ultimately means speaking the truth about who your company is and what your believes are. It’s an essential piece of branding that distinguishes you from the competition and can set you on a successful trajectory because authenticity in business makes a big impression on your audience.Read the article
Have you ever thought about making your clients happy into a proper business goal? Customer satisfaction through improved customer experience is a beneficial business objective. At the end of the day, most businesses need happy clients in order to sustain themselves. There are numerous benefits of keeping client happiness as a business metric that we’ll dive into throughout this article.Read the article
Tony Robbins is famous and admired for many things. Today, we’re going to break down a piece of advice from him regarding achieving business goals. Take a look at the below quote by Tony Robins. Of course, it’s simplified as hell but also real. I don’t think I’ve ever heard a shorter recipe for achieving business goals. It’s how I frame my personal mindset, how I run my own business and how I pitch my services to potential clients. Shall we break it down?Read the article
When it comes to business assets and investments, such as websites and the like, there are things which many people don’t realize. That’s what makes professionals. The things that make a website, a social media campaign, or a webinar profitable is ingrained in the professional’s mind. We have years of experience, we know what you don’t because of it.
I’m not writing this post to brag. I want to show you, hell, even prove to you, how I think about websites. I want to give you a glimpse into what goes inside my head as I work with my clients that allows me to turn my clients’ sites into profitable, highly-converting business assets.Read the article