Now is the time to optimize for your next big business milestone

A brand and web design consultant for female entrepreneurs.

Ideas and information are cheap. Executing them effectively is the real challenge. Creating an optimized website and a highly resonating brand isn’t black magic. It’s strategy.

Tell me the ROI you’d like to see from your website, and I will tell you exactly how we can get you there.

What past clients have to say:

I had the pleasure of working with Paula on a startup project with TOP Mortgage Training. Paula was at the forefront of the project, developing a comprehensive design for our platform. She has a true understanding of the user and was able to create a functional and appealing design with true flow. I would not hesitate to work with Paula on future projects and highly recommend her for yours! Jessica Elledge, Director of Training, TOP
Paula brought so many important improvements and considerations to my attention while being supportive the whole time. I appreciated the way she reframed my thinking about my brand and website functionality and brought excellent examples on how I should better convey my brand story. Arielle, Founder of The Materials Design Co.
We were launching a brand new business online in a new market and she helped us create everything we needed for the launch in a very tight time-frame. Thanks to Paula’s efforts we were able to start our marketing efforts ahead of schedule. Ben Weisberg, Project Manager at InviAir
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My name is Paula

I’m a brand and web design consultant who uses through research and understanding of psychology to design well-performing websites.

I help my clients break their sales records, foster stronger customer relationships and enjoy the benefits of being a successful business owner. With almost a decade of experience and expert knowledge that can be summarized as “what makes people convert and buy online,” I build up 6- and 7-figure brands for my clients.

Let me help you level up your business to the next level!

Learn more about Paula

What’s the ROI of a designer?

What’s the point of spending so much money just to have a better looking website?

Investing in a strategic branding and website can boost your business results beyond your wildest expectations.

Pretty websites alone, don’t help your business. Optimized ones do.

I’m ready to work with you

The numbers don’t lie

Every $1 invested in improving the customer experience returns anywhere between $2 to $100 back. Yup, you read that right!

Source: Peter Eckert, Forbes

89% of consumers purchased from a competitor following a poor experience.

Read: Improvements to a customer’s journey lead to higher conversions and sales.

Source: Oracle, Customer Experience Impact Report

400% increase in conversion rates in redesignes focusing on an optimized customer experience.

Read: An optimized website is a vital and profitable business asset with huge potential in ROI.

Source: Forrester Research

38% of people stop engaging when content is unattractive or too long.

Read: Strategic design improvements positively influence your bounce, conversion and churn rates.

Source: Adobe’s State of Content Report

68% of shoppers give up when they think a company doesn’t care for them.

Read: Branding is key in building long-lasting relationships for more life-time revenue.

Source: The Rockefeller Corporation, Smashing Magazine

Yup, I did that:

Paula’s efforts, which spanned dozens of student interviews, designs, project management, and QA led to the largest single change to student retention we’d seen to date. Thinkful saw a 20% increase in students successfully completing their free trials as a direct result of her work. That’s a lot of education we now get to provide. Darrell Silver, Founder and CEO at Thinkful

A healthy, growing business benefits everybody

Your clients

You will positively influence more people who need your services, gifts, and talents.


Less stress about target revenue and lead generation means more time in actually serving your clients and more time to enjoy the benefits of why you started your business in the first place.

Your family

You get to spend more time with them, afford to buy them presents, and necessities and you get to take care of them.

Your employees

You can hire more people, you can give them amazing perks, benefits, and quality compensation.

Your cause

By contributing to causes that you care about – by either donating your time or money – you’re fulfilling the vision you set out for your company but also yourself personally.

Your community

Giving back and passing it forward is a tremendous gift to share. Don’t forget that you’re also becoming an inspiration to others who want to be like you. You can mentor, educate and inspire.

Why should you work with me right now?

The very fact that you have a goal to reach and a business problem to solve is the urgency. I only work with business women who are ready to tackle their challenges and try new solutions.

There is no point in postponing reaching your next big business milestone. It’s a matter of how soon you’d like to see it achieved.

I’m ready to take action

Some amazing past clients:


Ellen Eastwood

Design Rocket

Female Entrepreneur Association

Jungle Vista

Fairstead Affordable

Lilly Camera


25 Days of Ideas


Poll Everywhere